This Cookie Policy explains what cookies are, which cookies Ten Four Operations Ltd uses on 10four.net, why we use them, and how you can control them. It should be read alongside our Privacy Policy.
We comply with the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR) in our use of cookies and tracking technologies.
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and store information about your visit. They can be session-based (deleted when you close your browser) or persistent (remaining on your device for a set period), and either first-party (set by us) or third-party (set by a service provider such as Google).
Strictly Necessary
Essential for the Website to function. They do not track you for marketing purposes and do not require your consent under PECR.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| cookie_consent | Ten Four Operations Ltd | Stores your cookie preferences so you are not asked on every visit. | 12 months |
| Session cookie | Ten Four Operations Ltd / hosting | Maintains basic website session functionality. | Session |
Analytics & Performance
We use Google Analytics to understand how visitors use our Website — which pages are most visited, how long visitors stay, and where they come from — so we can improve it. Data is collected in aggregated, anonymised form where possible. These cookies require your consent under PECR and are only set after you accept via our consent banner.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (Google Ireland Ltd) | Registers a unique ID to generate statistical data on how visitors use the Website. | 2 years |
| _ga_[ID] | Google Analytics | Used to persist session state and distinguish users across sessions. | 2 years |
| _gid | Google Analytics | Registers a unique ID to distinguish users within a 24-hour period. | 24 hours |
| _gat | Google Analytics | Used to throttle request rate to Google servers. | 1 minute |
Google Analytics is operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Data may be transferred to Google servers in the United States under the UK–US Data Bridge framework. We have configured Google Analytics to anonymise IP addresses. See Google's Privacy Policy for more information.
Marketing & Advertising
We may use the Facebook Pixel (also known as the Meta Pixel) on this Website. This is a marketing and tracking technology provided by Meta Platforms Ireland Limited that allows us to measure the effectiveness of any future advertising campaigns, understand how visitors interact with our Website, and build anonymised audiences for advertising purposes on Facebook and Instagram.
These cookies require your consent under PECR and are only activated after you accept marketing cookies via our consent banner. If you have not consented, the Facebook Pixel will not fire.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta Platforms Ireland Ltd | Used by Facebook to deliver a series of advertisement products and to track visitors across websites that use the Facebook Pixel. | 3 months |
| _fbc | Meta Platforms Ireland Ltd | Stores the last ad click attribution for Facebook advertising. | 3 months |
| fr | Meta (facebook.com) | Used by Facebook to show relevant advertisements and measure and improve ads. | 3 months |
The Facebook Pixel is operated by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland). Data collected may be transferred to Meta servers in the United States under the EU-US/UK-US Data Privacy Framework. See Meta's Privacy Policy for more information. You can opt out of Meta's use of cookies for advertising via Facebook Ad Preferences or the Your Online Choices tool.
Note: We will only activate the Facebook Pixel when and if we run paid advertising campaigns. If it is not currently active, the cookies above will not be set. This policy is written to ensure full transparency if and when we do use it.
When you first visit 10four.net, a cookie consent banner will be displayed. Under PECR, we must obtain your prior, informed, freely given, and specific consent before placing non-essential cookies (including Google Analytics). The banner allows you to:
Your preference is stored for 12 months and can be changed at any time. Continuing to browse without interacting with the banner does not constitute consent to non-essential cookies.
Via our website: Click the "Cookie Preferences" link in our footer to update your settings at any time.
Via your browser:
Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent your data being used by Google Analytics across all websites.
Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.
Where cookies process personal data, this is handled under our Privacy Policy and UK GDPR. Google Analytics is configured to anonymise IP addresses so your full IP is not stored.
We may update this Cookie Policy to reflect changes in technology, law, or our Website. The "Last updated" date will be revised accordingly. Where changes materially affect how we use cookies, we will display a notice or seek fresh consent where required.
Ten Four Operations Ltd
Company number: 16987174
128 City Road, London, United Kingdom, EC1V 2NX
Email: support@10four.net
Website: 10four.net
10four.net is a trading name of Ten Four Operations Ltd, registered in England & Wales (Company No. 16987174). Registered address: 128 City Road, London, EC1V 2NX.
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